Remodeling broadens food format at Target

Deal of the Week
Remodeling broadens food format at Target
By KATHERINE FESER

Target has completed remodeling the bulk of its 20 Houston-area stores slated for a new format designed to bring more fresh grocery items to the chain nationwide.

"You'll find fresh items that frequently top weekly shopping lists, like bananas, seasonal fruit, baby carrots, meats and chicken," said Kristin Jahnke of Target. "It's really about added convenience."

Target is adding about 10,000 square feet of grocery space to the typical 135,000-square-foot store. The stores will have 40 percent more food offerings, including prepackaged baked goods such as dinner rolls and pies, fruits, vegetables, packaged meats and dairy goods. SuperTarget stores, by comparison, average 186,000 square feet and offer a full line of groceries.

The concept was first tested in Minneapolis in 2008 and was rolled out on a wide scale last year. By the end of 2010, 450 stores offered the new format and another 380 stores are being remodeled this year. Stores with the new format show an increase of 6 percent in sales and traffic, Jahnke said.

Completed renovations

300 Meyerland Plaza

2580 Shearn

13250 Northwest Freeway

984 Gessner

1100 Lake Woodlands Drive, The Woodlands

4323 San Felipe

25901 U.S. 290, Cypress

4510 Garth Road, Baytown

19955 Katy Freeway

6955 Texas 6 North, Copperfield

21515 Tomball Parkway

23912 Commercial Drive, Rosenberg

6801 FM 1960, Willowbrook

8605 Westheimer

to be completed by October

10801 Westheimer, Westchase

202 Texas 332 West, Lake Jackson

6128 Broadway, Galveston

14302 FM 2920, Tomball

12701 FM 1960, Steeplechase

32858 FM 2978, Magnolia

There are 20 Target and 13 SuperTarget stores in the Houston area.